Iterate integrates with Airship by recording survey responses as custom attributes in Airship allowing you to create powerful new audiences and segments.
To set up your Airship integration with Iterate, follow the Getting Started instructions
Create your Survey
Next, create the survey you'll be sending. If you are planning on including the survey within one of your Airship campaigns (most common) you can create a survey using our Email/Link survey type. Once the questions have been written and you've customized the design, go to the Send survey and select Integrations, then Airship. You'll then see the following configuration options:
Toggle on the integration to begin sending responses for that survey into Airship. Note the ?user_external_id={{ua_named_user_id}} inside the embed code and link, which Airship will automatically replace with the correct named user id of the user you're sending to in the campaign.
Include the Embed Code or Link
You have two options for including the survey in your Airship campaign:
Embed the first question of your survey directly in your email template
Copy the code snippet under "Email embed code" in the Airship integration section of the Send survey tab. Paste that code into the HTML of your Airship email template at the point where you'd like the survey question to appear.Include a link to your survey
If you prefer, you can just link to your survey from a button or link in the body of your email, so respondents will see the first question only after they've clicked through. Copy the link under Survey link in the Airship integration section of the Send survey tab.
Next, simply start your campaign and as users respond you'll see the data populate on their profiles in real-time.