It is possible to add additional text formatting to your questions, website survey prompt, email introduction and thank you messages. You can use Markdown to format text, link text, or add images. Below are a few simple examples.

Formatting

Bold

Surround the text you want to bold in two asterisks

example:
Text: Which of the following matters the **most** to you?
Formatted: Which of the following matters the most to you?

Italic

Surround the text you want to italicize in one asterisk

example:
Text: Which of the following matters the *most* to you?
Formatted: Which of the following matters the most to you?

Links

Any links that appear in the text will automatically be linked

example:
Text: Please review our homepage: https://iteratehq.com
Formatted: Please review our homepage: https://iteratehq.com

If you would like to link specific words to a url without displaying the entire url you can enter the words you'd like to link in square brackets followed by the url to link to in parenthesis

example:
Text: Please review [our homepage)(https://iteratehq.com).
Formatted: Please review our homepage.

Images

To display an image inline, start with an exclamation point before alt text in square brackets followed by the URL of the image you would like displayed in paranthesis

example:

![Iterate logo](https://iteratehq.com/static/img/logo-iterate.svg)

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