Before launching into your first question sometimes it's helpful to educate and frame your survey, for that purpose you can include an optional Prompt at the beginning of your survey.

The prompt includes a small message and a call-to-action button. With a smaller footprint, the prompt gives your visitors or users an opportunity to opt-in to your survey experience.

When to use a Prompt

We suggest using a prompt anytime you are launching a survey that is not based on a visitor or user taking an action, for example if someone has just landed on a specific page or section of your product. Doing so allows you to educate potential participants on what and why you are asking questions, and ultimately leads to higher response rates from more engaged people.

That said, there are exceptions of course. A cart abandonment survey using our exit intent website survey type is a great example of when a prompt is unnecessary. Here you are looking for a quick response before someone leaves the page and jumping straight into the first question (positioned in the top left of the screen for maximum attention) is a trusted approach.

Anytime you are showing a survey based on a specific user action or button click/tap for example, it's often easier to just dive straight into the first question if they have context. For example, a simple feedback button may be placed within your product that launches an Iterate survey open to the first question.

On mobile (both mobile web and mobile apps) we highly recommend using a prompt, it has a smaller initial footprint and again is a good opportunity to inform and allow your participants to opt-in to the survey experience.

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