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MoEngage Integration
MoEngage Integration

Enrich your customer data by updating user attributes in MoEngage with survey responses

Updated over a week ago

Iterate integrates with MoEngage by recording survey responses as custom user attributes in MoEngage, allowing you to create powerful new audiences and segments.

Use Case

Fill in gaps and enrich your customer data by sending out a link to your Iterate survey via any campaign type in MoEngage: email, push, web, or in-app message, or when embedding an Iterate survey in your mobile app or website. The survey data will include the user's email address and MoEngage ID, which will be used to identify that user. When they fill out the survey, the responses to each question will be set as a custom user attribute in MoEngage.

With Iterate you can collect nearly any type of data. Ranging from personal info (name, age, email), performance data (NPS, Customer Satisfaction, star ratings), preferences (preferred device, preferred frequency of communication), or personality (favorite book, dog, or cat person). What you ask is entirely up to you and what kind of audiences you're looking to build.

Getting Started

To connect with MoEngage you'll need to your MoEngage Data API ID and Data API Key, which you can find in your MoEngage settings, under App > APIs. You'll also need your App ID, listed on the same page.

You'll also need to identify your MoEngage data center ID, which you can find here.

Once you have these items, log in to your Iterate account and go to your company settings page and enter them in the "API & Integrations" section:

Create your Survey

Next, create the survey you'll be sending. If you are planning on including the survey within one of your MoEngage campaigns (most common) you can create a survey using our Email/Link survey type. Once the questions have been written and you've customized the design, go to the Send survey tab and select Integrations, then MoEngage. You'll then see the following configuration options:

Toggle on the integration to begin sending responses for that survey into MoEngage. Note the ?user_email={{UserAttribute['Email']|default('MOE_NOT_SEND')}}&user_moengage_customer_id={{UserAttribute['ID']}}&user_external_id={{UserAttribute['ID']}} which MoEngage will automatically replace with the correct email address and user id of the user you're sending to in the campaign.

Include the Embed Code or Link

You have two options for including the survey in your MoEngage campaign:

  1. Embed the first question of your survey directly in your email template
    Copy the code snippet under "Email embed code" in the MoEngage integration section of the Send survey tab. Paste that code into the HTML of your MoEngage email template at the point where you'd like the survey question to appear.

  2. Include a link to your survey
    If you prefer, you can just link to your survey from a button or link in the body of your email, so respondents will see the first question only after they've clicked through. Copy the link under Survey link in the MoEngage integration section of the Send survey tab.

Next, simply start your campaign including that link, and as users respond you'll see the data populate on their profiles in real-time.

Populate Data in MoEngage from your Mobile App or Website responses

To populate survey data within MoEngage from your mobile app survey (using any of our SDKs), or your website survey is just as simple. You'll need to pass along your user's email address as an associated piece of data with your survey, then enable the MoEngage integration in the Integrations dropdown menu on your survey dashboard.

Learn how to associate data with a user within your survey:

Customize User Attribute Names

By default, the user attribute created for a question is the same as its prompt. For example, a question with the prompt "Overall, how satisfied are you with Iterate?" will be added as the user attribute Overall, how satisfied are you with Iterate? in MoEngage. In some cases, you may want to customize that. In this example, we'll change the question attribute name CSAT Score (for customer satisfaction score).

To do that click on the Customize user attribute names in the previous step and enter any custom names you'd like.

Our MoEngage integration is available with our Premium Integrations add-on.

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